Shazam Steal BBC’s General Manager of Programmes and On Demand in a Bid To Take the Living Room.

In Customer Engagement, Customer Experience, Featured on App, Marketing and Sales, Social media by Vaughn Highfield


Shazam, the music (and now TV) listening and discovery app has named a new chief product officer to help drive its Shazam for TV and work with "major social networks."

Having poached Daniel Danker from the BBC, Shazam are emphasising their push on their new TV platform that offers related content to TV shows and adverts to a user – allowing them to quickly find a product that they want.

Having worked as the BBC's General Manager of Programmes  and On Demand, as well as being responsible for strategy and delivery of iPlayer, iPlayer Radio and Red Button digital products, it's hard to imagine anyone but Denker in this new role for Shazam.

He also worked at Microsoft helping them develop their Internet-connected TV platform, Mediaroom, as well as the Microsoft Xbox Music platform.

"I am incredibly excited about my new role as Shazam's Chief Product Officer," said Danker in a statement.  "Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard.  I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight."

Services like Shazam for TV will be one of the contributing factors in both the future of retail and in securing the second screen. Currently more than 300 million people use both of the apps globally, meaning anyone who decides to invest in advertising through the platform – such as notifying them of where a customer could buy a particular item that'll be shown in a TV show soon – will surely see results.

Do you think moving into the living room space is a smart move for Shazam?

Can Daniel Danker, with his impressive employment history, help push Shazam forward?

Let us know what you're thinking by leaving a comment below.


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