AIMIA VP Rick Ferguson Discusses The Importance of Big Data

In Big Data, Data & Analytics, Featured on App, Featured Videos by Vaughn Highfield

AIMIA’s VP Rick Ferguson speaks at Loyalty World 2012 by speaking at the show’s  Chairman’s Openning Address speech.

Using his expertise in customer loyalty, Ferguson talks about the ever increasing role of Big Data and how loyalty revolves around it all and how it can be properly utilised moving forward.

Both Big Data and customer loyalty are key issues that will be discussed at length at Loyalty World Mexico, Loyalty World Asia and Europe’s Customer Festival this year. AIMIA will also be returning to share their vast wealth of wisdom in the sector, so you know that you’ll come away having learnt all about a brand new avenue for your business to explore. You can currently register you interest for Europe’s Customer Festival, while brochures are available to download for free for Loyalty World Mexico and Loyalty World Asia.