Customer loyalty can be a minefield; what one customer wants, another may detest. This is not truer of the emerging market of Millennials who are largely uninterested in old forms of media and loyalty and instead want something more for their money.
The above video from Accenture provides you with insight into what some Millennials want from the companies they shop with. They do this through interviewing shoppers and comparing the data to the results of a recent survey they carried out on the matter.
Customer loyalty is a big part of Total Customer, and we’ll be appearing in a community corner at this years Europe’s Customer Festival, so make sure to register for free to keep up to date with all the news surrounding the event.