With the web of social media now being so broad and interconnected, it’s a lot easier for marketers to put a message out there and have it reach a multitude of channels. Or is it? Now that there are so many options, how do you know who’s looking and how do you know if it’s what they want to see?
AIMIA’s director of social marketing Mona Askalani gives you the tips and tricks to identify, understand and influence potential social media users in your quest for improving customer loyalty and marketing your product to the correct audience.
This years Europe’s Customer Festival also focuses around how to leverage social media users and create engaging content for them to interact with and share. You can register for free to be kept up-to-date with the event.