Capturing the fickle teen/millennial/'generation Y' market is a tough one. Their minds change every minute and they're easily influenced by what their friends, family and celebrities are doing, wearing or endorsing.
However, the infographic below highlights some key findings from a Piper Jaffray & Co biannual report for Spring 2013, investigating the key spending trends and behaviours in the teen market so far this year.
It's eye-opening stuff as some factors you'd expect to be key or commonplace really aren't.
For more infographics, find out how reforming your customer service offering is key to pleasing your customers and delivering upon your customer loyalty promises.