The Top 50 Most Valuable British Brands

In Customer Engagement, Customer Experience, Featured on App, Loyalty & CRM, Marketing and Sales, Social media by Vaughn HighfieldLeave a Comment

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What makes a valuable brand? Well, according to Brand Finance, who have put together this list, it comes from seeing just how much revenue contribution a brand makes to its parent company. It then estimates the amount it would cost to licence the brand if the business didn't already own it.

In general it's been a good year for Oil and Gas brands, as well as confectionary, it seem that telecoms operators, supermarkets and banks have generally not come off too well.

The list of the top 50, courtesy of Marketing Week, does have a few surprises in it though, but only a few brands have managed to climb back up from where they once were.

You can view the full list below, but if you'd like to know how brand reputation can make a world of difference to your business you should register for updates around Europe's Customer Festival where industry gurus – including Mary Portas – will be on hand to talk about everything customer loyalty focused around.

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Rank 2013 Rank 2012 Brand Brand value (£bn)
1 3 Shell 19.5
2 1 Vodafone 17.7
3 2 HSBC 15.0
4 4 Tesco 11.7
5 6 PwC 10.7
6 5 Orange 10.7
7 7 Barclays 8.8
8 11 Deloitte 8.4
9 9 BP 7.8
10 8 KPMG 7.2
11 13 Ernst & Young 6.6
12 10 BT 5.9
13 12 Asda 5.2
14 14 StandardChartered 4.6
15 16 O2 4.4
16 17 Sky 4.3
17 15 Prudential(UK) 4.1
18 19 Sainsbury's 3.9
19 31 Cadbury 3.7
20 26 RBS 3.5
21 18 Morrisons 3.5
22 20 Thomson Reuters 3.5
23 23 Virgin Media 3.3
24 24 Marks & Spencer 3.1
25 25 Aviva 2.9
26 - Johnnie Walker 2.9
27 32 Kit Kat 2.8
28 22 Dove 2.8
29 27 Rio Tinto 2.7
30 28 BAE Systems 2.7
31 29 BBC 2.6
32 33 Rolls-Royce 2.4
33 34 Burberry 2.3
34 30 British Gas 2.2
35 36 Lloyds TSB 2.1
36 35 SSE 2.0
37 37 Mini 2.0
38 - Pearson 1.9
39 - John Lewis 1.8
40 39 Next 1.8
41 40 Lipton 1.6
42 21 Co-operative 1.6
43 42 Halifax 1.6
44 - Tate & Lyle 1.5
45 43 British Airways 1.4
46 - Legal & General 1.4
47 38 GlaxoSmithKline 1.4
48 49 NatWest 1.4
49 50 ITV 1.4
50 46 RSA 1.4

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