Understanding exactly how Facebook works can be quite a task. Knowing how to interact with Facebook users on your brand page is a minefield. Some things are â€˜Liked' others lie untouched and unpopular, some don't even seem to be being viewed by more than around 20 or 30 per cent of your page's members.
So, how do you go about improving the odds and making your page's offering far stronger? Essentially, how do you use social media properly?
Well, Postrocket have put together a handy 101 infographic (seen below) guide to what Facebook's â€˜Edgerank' is and how you can optimise your posts to make the most of it.
Making the most of social media is key in this day and age of marketing – as we're more than sure you're aware of. That's why at Europe's Customer Festival, Loyalty World will be host to discussions surrounding just how you can utilise customer interaction on social networks to bolster your brand's appeal.
You can register for more information on Europe's Customer Festival for free.