What IS a Brand?

In Customer Experience, Featured on App, Featured Videos, Marketing and Sales by Vaughn Highfield

It’s easy to confuse what a brand could be in today’s bustling marketplace. Adverts bombard customers from every angle and a name slowly just becomes another term they learn to resent.

However, there are a few names that pervade and permiate this grey cowl that covers the hearts and minds of the people. These few companies have managed to do something with their names, they’ve offeered an invaluable or superior service and become what it really means to be a brand.

This video from the University of East Anglia’s Norwich Business School’s MSc Brand Leadership team helps clear up the noise that’s now cluttering the brand landscape.