Argos’ Online Revamp Increases Sales

In Featured on App, Marketing and Sales, Omnichannel by Vaughn Highfield

Argos' Online Revamp Increases Sales

Having a successful omni-channel business is a must in this day and age, therefore many older high-street retailers who adopted online sales early have been left behind by the wave of newer technology.

Thankfully, Argos – the UK-based catalogue home-shopping retailer – realised the potential their online business had and decided that they would revamp their entire online offering, mirroring the success had with their mobile app.

It seems as if their decision has paid off as sales have been boosted by 2.1 per cent and profit has risen by £6million.

Around a third of Argos customers shop online and collect in store, but this hasn't deterred the firm from becoming a wholly online presence, instead they're focusing on creating a stronger high-street presence to support the online business.

"The Internet isn't the answer to everything, of course the high street isn't dead," said Home Retail chief Terry Duddy.

Do you think Argos are doing the right thing by ensuring their high-street stores remain?

Is the paper catalogue method out-dated?

Let us know by commenting below


Omni-channel will be a big point of discussion at this year's Europe's Customer Festival as Omni-Channel World is paired with Loyalty World to deliver one complete retail package.

Omni-Channel World is a part of Loyalty World.