At our conference in 2012, Bill Hanifin, Consulting Practice Leader, Aimia, presented on the importance of why companies should retool loyalty marketing in a digital economy.
Click here to see his presentation
The idea of loyalty marketing has progressed beyond a novelty idea, and is currently undergoing what might be described as a midlife crisis. The simple act of having a loyalty program for customers is not enough to lasso consumers to a particular brand in the digital marketplace. Through this presentation you will be able to:
– Check the results of the Aimia's survey, which confirm that people are interested in loyalty
– What these results tell us
– When social loyalty became a reality
– What are the benefits from social loyalty
– What is contextual loyalty
– Some examples of loyalty
Check out his full presentation
To learn more about this subject, check out Loyalty World USA 2013