Why You Should Change Your Loyalty Marketing For a Digital Economy

In Customer Experience, Downloads, Loyalty & CRM by Rozana

At our conference in 2012, Bill Hanifin, Consulting Practice Leader, Aimia, presented on the importance of why companies should retool loyalty marketing in a digital economy.

Click here to see his presentation

The idea of loyalty marketing has progressed beyond a novelty idea, and is currently undergoing what might be described as a midlife crisis. The simple act of having a loyalty program for customers is not enough to lasso consumers to a particular brand in the digital marketplace. Through this presentation you will be able to:

– Check the results of the Aimia's survey, which confirm that people are interested in loyalty

– What these results tell us

– When social loyalty became a reality

– What are the benefits from social loyalty

– What is contextual loyalty

– Some examples of loyalty

Check out his full presentation

To learn more about this subject, check out Loyalty World USA 2013