Re-shaping loyalty schemes for a mobile first world. At Sponge they believe that mobile is at the heart of any successful loyalty initiative.
Last year at Loyalty World Alex Meisl, Chairman of Sponge and the Mobile Marketing Association gave insight into-
- The paradox of mobile- How users research products.
- The mobile conundrum- How mobile effects loyalty.
- How loyalty schemes can work harder- Loyalty stats and expectations.
- Contact strategies- Thinking mobile first.