Top 10 Most Valuable Brands in the World

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Top 10 Most Valuable Brands in the World

Brand value is crucial to any company wishing to capture consumer interest, it's also key to understanding where to go next in terms of region or marketing campaigns.

While we already know the top 50 most valuable brands in Britain, a list of the top ten most valuable brands has been released by Millward Brown Optimor as part of their BrandZ list.

It's decided by an equilibrium of both local and global strength, diversification into new areas of business and its worth as either an everyday or premium brand.

SEE ALSO: Top 20 Most Social Brands In The World

"What we see with the most popular or powerful brands is that brand lasts a lot longer, is more robust and doesn't tend to slip as much, whereas the finances go up and down," says global BrandZ director Peter Walshe.

"Even though there was a nasty recession and even strong brands were losing share price value at that point, these brands didn't lose as much and recovered a lot quicker. Brands are worth investing in, they're worth looking after because they give you a much better return."

So, who made the top of the list then?

Unsurprisingly, Apple still remain on top with a brand value of $185,071 million. Google comes next around $70,000 m less with a brand value of $113,669 million and IBM following close behind with $112,536 million.

Here's the top 10, however BrandZ have compiled the top 100 list for you to read (PDF).

Rank

Brand

Brand Value 2013 ($m)

1.

Apple

185,071

2.

Google

113,669

3.

IBM

112,536

4.

McDonald's

90.256

5.

Coca-Cola

78,415

6.

AT&T

75,507

7.

Microsoft

69,814

8.

Malboro

69,383

9.

Visa

56,060

10.

China Mobile

55,368

 

Top 10 Most Valuable Brands in the World at Loyalty World

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