Bartosz Demczuk,Consulting Director, Loyalty & Marketing Solutions, Comarch S.A spoke at Loyalty World last year, taling about Commarch’s appoach to customer loyalty.
In the presentation Bartosz covers how Comarch approach their loyalty programme.
In particular he focused upon:
- Market reality for Cromarch
- ROPO effect vs Cromarch's campaigns
- Conclusions vs reality
- How to measure loyalty
If you want to find out about different ways in which your business can approach loyalty you can download the presentation here.