At Loyalty World last year, Chester Liu, Director at Platform Product Marketing, gave a presentation on ‘Big Data for the rest of us’.
In his presentation he relates Big Data to the human brain and function, linking it with familiar human processes and giving us five keys to doing something useful.
His presentation clarifies the difference between Autonomic and Sensory Somatic Data, and investigates âThe Gap in the Big Data Technology Market'.
He asks the questions-
- What do we mean by relevance?
- How do we make decisions?
- How do you view Big Data in context with other data?
- How do you fight cognitive biases?
You can download the presentation here >