As we are finalizing our 3rd Loyalty World Brasil – and you will be able to check out the agenda and full list of speakers for this year in SÃ£o Paulo sooner than you expect – we would like to update you on what's going on. So if you are interested in the emerging Brazilian market and its opportunities in customer loyalty, keep your eyes on their needs!
– Innovation is Crucial for Customer Loyalty Initiatives
It does not matter if your loyalty strategy involves a program based on points or if it's part of coalition program, innovation is crucial. The main challenge loyalty executives face is how to make sure programs are cost effective and how to improve ROI for these marketing investments. Other forms to increase customer loyalty rather than the programs themselves are big topics, especially the role of experience as a loyalty strategy.
The Senate opened a committee to investigate and regulate loyalty programs and this will directly affect how companies strategize their loyalty initiatives. For now, nothing has been firmed, but regulations will soon come into play.
– Humanization in Online Customer Experience
With the boom of e-commerce, the leading brands are looking to improve their engagement channels by humanizing online sales experience.
– Targeting Offers that Enhance Loyalty Through Data-Driven Insights
How to implement and capitalize on Big Data? Companies are looking to understand how to effectively incorporate data analysis into a strategic decision models that can help customer engagement strategies, the development of new products/offers, and even reduce operational costs.
These are only a few of the biggest topics you can't afford to miss when looking at consumers' strategies in Brazil. Much more will be presented by global leading brands at Loyalty World Brasil 2013 co-located with Big Data World Brasil at the Hotel Unique on September, 30th and October, 1st. Find out more here!