Download: How Music and Data Drove Change at EMI

In Downloads, Featured on App, Loyalty & CRM, Marketing and Sales by katey

David Boyle, SVP Insight at EMI Music, spoke at Loyalty World last year, giving insight into how EMI implemented a big data strategy to drive opportunities for the business.

By combining the music people with the data people, EMI qucikly became an unstoppable music force. Boyle’s presentation focuses on how insight from data, plust skills and expertise from EMI, culminated in a culture of succesful evidence-based decisions and reasoned arguments.

Download the presentation here >

Essentially, David explains that the traditional way of exploiting data doesn't work for music marketing, covering:

  • The potential for change
  • The importance of culture
  • The role of data
  • The people neededto instigate such a change

If you would like to learn about non-traditional ways of interpreting big data you can download the presentation here.

If you found this blog post interesting, why not join us at Loyalty World 2013 in September? For more details about the event click here to download the brochure >