David Boyle, SVP Insight at EMI Music, spoke at Loyalty World last year, giving insight into how EMI implemented a big data strategy to drive opportunities for the business.
By combining the music people with the data people, EMI qucikly became an unstoppable music force. Boyle’s presentation focuses on how insight from data, plust skills and expertise from EMI, culminated in a culture of succesful evidence-based decisions and reasoned arguments.
Essentially, David explains that the traditional way of exploiting data doesn't work for music marketing, covering:
- The potential for change
- The importance of culture
- The role of data
- The people neededto instigate such a change