Download: The Power of Pricing and Your Customers Behaviour

In Customer Engagement, Downloads, Featured on App, Loyalty & CRM, Uncategorized by katey

David Oliver, from Big Difference Marketing spoke at Loyalty World last year focusing on the psychology of pricing and the behavioural psychology that goes on behind it all.

Oliver’s presentation provides a great insight into the power of price and offers case studies illustrating loyalty schemes, charm pricing and price structures.

Download the full presentation here >

He spoke about the following topics-

  • Applying behavioural psychology to setting prices – relative pricing
  • The expensive = good paradox
  • The power of price
  • High price point anchors & super-premium products
  • Trade off contrast and decoy pricing
  • The certainty effect & the power of Free

Would you like to know more about how psychology applies to pricing? You can download the full presentation here.

If you found this blog post interesting, why not join us at Loyalty World 2013 in September? For more details about the event click here to download the brochure >