Richard Branson’s Customer Service Secrets

In Customer Engagement, Customer Experience, Featured on App, Featured Videos by Vaughn Highfield1 Comment

How has Richard Branson made his airline the pinacle of air travel for customers? As he points out in the above video, every airline has planes from the same manufacturers, it’s about the service they deliver that makes people come back time and time again.

Here, in a video with Forbes, Carmine Gallo finds out the 7 valuable customer service lessons that Virgin America CEO David Cush and Virgin empire founder Richard Branson live by.

It’s good to see that he genuinely believes what he’s saying and compeltely sticks to his word on the matter, so much so that earlier this year he dressed up as an Air Asia X air hostess after losing a bet.

You can find out more about how to look after your customers at Loyalty World Europe where industry executives and gurus share their knowledge of the customer loyalty market to help you gain a bigger return on your investments.


  1. Shep Hyken

    This is a video that is perfect to show at a team or department meeting. Anytime Richard Branson shares his insights, everyone should listen – and in this case watch. He uses customer service and the experience to compete and win in business.

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