How much research to shoppers undertake before they make a purchase? How long does it take for a customer to make a decision? How do they pay for things and how do they like to digest their shopping experience?
Speaking at TEDxWakeForestU, Inmar’s senior director of retail insights, Devora Rodgers talks about the science behind shopping and how we can use big data, omni-channel and technology to create a seamless shopping experience of the future.
It’s an eye-opening and insightful talk that raises some fantastic points about how the future of shopping is founded in the past. It’s all about knowing your customers personally and remembering what they want while crafting an experience they revel in.
What are your thoughts on Rogers’ opinion?