Brendan Abbott, Head of Business development at Ikano spoke to Loyalty World last year.
In his presentation Brendan talked about the successful relationships Ikano have built through their tailored strategies, and outlined why loyalty is still a vital driving force for businesses.
Ikano surveyed 26,000 people to find out exactly what they thought about loyalty and how they interacted with loyalty schemes. The resulting data gave Ikano a massive advantage in terms of understanding digital and emotional loyalty.
In his presentation he discusses:
- the findings from his survey
- the insight gained
- how Ikano moved forward profiting from observation.
If you would like to take a look at the survey or learn about the way Ikano generate loyalty you can download the presentation here >