Download: How The Guardian Tackled Multi- Channel

In Downloads, Featured on App, Loyalty & CRM, Marketing and Sales by katey

Chris Lawson,Former Content Sales & Marketing Director at Guardian News & Media spoke at Loyalty World last year.

He focused on the importance of mobile marketing and how The Guardian created a multi-platform social customer experience.

Download the presentation here.

In his presentation he explores:

  • Exactly what multi-channel means,
  • Why mobile internet is important
  • How The Guardian implemented a cross channel strategy reflecting The Guardian brand consistently.
  • The ‘5 Golden Principles’ of marketing
  • Tackling ‘impassive audiences’

To learn more you can download the presentation here.

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