Download: How The Guardian Tackled Multi- Channel

In Downloads, Featured on App, Loyalty & CRM, Marketing and Sales by kateyLeave a Comment

Chris Lawson,Former Content Sales & Marketing Director at Guardian News & Media spoke at Loyalty World last year.

He focused on the importance of mobile marketing and how The Guardian created a multi-platform social customer experience.

Download the presentation here.

In his presentation he explores:

  • Exactly what multi-channel means,
  • Why mobile internet is important
  • How The Guardian implemented a cross channel strategy reflecting The Guardian brand consistently.
  • The ‘5 Golden Principles’ of marketing
  • Tackling ‘impassive audiences’

To learn more you can download the presentation here.

If you found this blog post interesting, why not join us at Loyalty World 2013 in September? For more details about the event click here to download the brochure >

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