Chris Lawson,Former Content Sales & Marketing Director at Guardian News & Media spoke at Loyalty World last year.
He focused on the importance of mobile marketing and how The Guardian created a multi-platform social customer experience.
In his presentation he explores:
- Exactly what multi-channel means,
- Why mobile internet is important
- How The Guardian implemented a cross channel strategy reflecting The Guardian brand consistently.
- The ‘5 Golden Principles’ of marketing
- Tackling ‘impassive audiences’
To learn more you can download the presentation here.