Aiming for Mobile? Know Your Demographic, new report shows

In Data & Analytics, Featured on App, Marketing and Sales, Social media, Technology, The Mobile Customer by Vaughn Highfield

Aiming for Mobile? Know Your Demographic

Planning to move into the world of omni-channel? Got a mobile strategy all ready to roll out onto the market?

Well, have you checked your target demographics properly? The results of Pew Internet & American Life's annual survey of tablet PC ownership paint an interesting picture.

Unlike smartphone users, who's avid users tend to be on the younger end of the spectrum, tablet PC users tend to be of an older demographic – around 35 to 44-years old.

These iPad and Android tablet users also seem to prefer having the larger screen, so if you're aiming your mobile market at this age range, you're better off developing something that makes the most of screen real-estate.

Other facts from the survey of interest are that US tablet owners nearly doubled over the last year from 18 to 34 per cent.

SEE ALSO: 5 Strategies For Creating A Branded App

Of households with an annual income of greater than $75,000, 56 per cent own at least one tablet.

Also, nearly half of university graduates own a tablet – 49 per cent.

Tablet ownership, unsurprisingly, isn't dictated by gender, race or ethnicity – although of those surveyed 35 per cent of women owned a tablet compared to 32 per cent of men.

It's also interesting to see that 50 per cent of parents who have children in their home own a tablet – compared to 27 per cent of non-parents. Only a year ago, only 26 per cent of parents owned tablets.

Tablets are growing rapidly it seems, and you want to make sure whatever you're offering fits the customer's wants and needs.


At Omni-channel World Europe and Loyalty World Europe this year you can find out how to reach out to your customers properly across all channels. A perfect way to ensure you know your key demographics.

Loyalty World Europe

[Image: newbooknewsit – flickr]


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