4 Ways to Reach the Mobile Consumer Effectively

In Customer Engagement, Featured on App, Marketing and Sales, Omnichannel by Vaughn Highfield

Smart Devices

The world of omni-channel and the mobile consumer is becoming even more important for retailers. Every day high-street retail is suffering at the hands of online business as customers come into store, find the product they want and discover that it's cheaper online – sometimes even ordering it there and then in-store.

Naturally, this could be combatted by implementing a strong omni-channel presence within your business. However, there are some other strategies that could be brought in to help stem the flow of ‘showrooming' until your complete omni-channel strategy is up and running.


  • Vouchers:
    By giving users a way to access vouchers they can redeem in-store on their mobile device they're more than likely to shop with you than online. It doesn't even have to be a difficult task as barcodes can be scanned right from the phone screen. According to Juniper Research, mobile vouchers are redeemed ten times more than printout or traditional vouchers.
  • Information Apps:
    Last year, 72 per cent of smartphone owners relied on their devices in-store to get information on a product that wasn't available to them. Fourty-six per cent phoned a friend while 28 per cent used product reviews and 27 per cent compared prices. The solution? Provide more information on a product beyond a shelf label and a price. Place information tickets alongside each product or make use of a companion app for your business that provides all the information a customer could want about a product.
  • Loyalty Programmes:
    Hopefully you've already got a loyalty programme in place by now as it helps engage customers keep them coming back. According to Inc., returning customers spend 67 per cent more on average than first-time customers. Placing a loyalty scheme onto mobile means that this information is always available to the consumer and they won't have to remember to carry their loyalty cards around either.
  • Mobile Payment Processing:
    Mobile payments are fast becoming the future of payments, ready to replace the plastic card if adoption rates in stores rise high enough – or NFC takes off properly. Here you can make payments an absolute breeze by reducing checkout time, or letting them skip queues altogether by scanning and paying as they go.


At this year's Loyalty World Europe, which is also co-located with Omni-Channel World and Total Payments Europe, you can find out about how to reach and retain your customers loyalty through many different channels, as well as meeting the companies and industry gurus who can solve all your customer-related problems with ease.


[Image: Janitors – Flickr]


Find us on Google+