Every marketer knows the power of social media channels. Being able to drive customer engagement through these channels in a relevant and consistent manner matters. 7-Eleven's Director of Sales & Marketing, Rose Yeung, shared an excellent case study at Loyalty World Asia 2012 on how 7-Eleven engage customers through mobile and social media (in essence, the SoLoMo approach) to create engagement and subconsciously earn the loyalty of the target consumers.
Her three-pronged approach is:
1- Create Digital & Social presence by launching mobile and tablet-friendly websites.
2- Engaging customers through Digital campaigns, such as leveraging on the Facebook platform to create activities to engage fans (e.g. posting an interesting video on the Facebook wall).
3- Driving consumers to the store through mobile activation, i.e., creating sales.
This approach has definitely helped 7-Eleven Hong Kong establish a loyal base of consumers and also generated relevant insights about consumer needs and wants.
With the escalated use of social media by consumers these days, one of the loyalty marketing agenda that's worth an in-depth discussion in 2013 is social loyalty. Meet like-minded peers from across sectors such as Airlines, Retail, Banks, Telcos, Hotels, F&B and Healthcare – all of whom are interested to look for more effective ways to engage their target audience and cultivate customer loyalty!
Asian's loyalty marketing experts who will be sharing their insights on social loyalty include:
1) Christina Lim, Director – Brand & Marketing, NTUC Fairprice
2) Roderick Strother, Director Of Digital And Social Center Of Excellence, Lenovo
3) Marcella Dewi, Head of Loyalty and Lifestyle, Telkomsel
If you would like to hear from them, be part of Loyalty World Asia 2013 by registering your attendance today! Do note that our 50% early bird discount is ending in a week's time, so don't miss out on this special value!
Click here to register or contact Candy at +65 6322 2700 for assistance.