Social media presents prospects for customer engagement and customer experience if utilized correctly.
Social media is overwhelmingâespecially as more and more customers give all kinds of feedback through all kinds of channels at all hours of day. This is a data overload. How does a business or a brand make sense of all this information?
This helpful infographic by Evzdrop gives some insight on one method that can help your business narrow in on social media feedback data: location. By focusing on location, personalized messages can make interested consumers aware of brick and mortar locations nearby and excited about items they may have already searched. This kind of specificity makes it more likely that customers would be aware of a store they like already nearby. This also helps build personal and localized relationships between clients and customers. In a market that glorifies e-commerce and digital customer experience, valuing the locations of your customers' social media interactions provides prospects and opportunities for brick and mortar branding.
[PHOTO: Flikr hankinsphoto] [INFOGRAPHIC: evzdrop]