Infographic: The Secret to Maximizing Your Brand’s Social Media Data

In Customer Experience, Featured on App, Social media by Kevin Kelly1 Comment

secret garden, http://www.flickr.com/photos/hankinsphoto/6933848027/sizes/l/in/photostream/, social media, social channels, customer experience, customer engagement, location based services

Social media presents prospects for customer engagement and customer experience if utilized correctly.

Social media is overwhelming—especially as more and more customers give all kinds of feedback through all kinds of channels at all hours of day. This is a data overload. How does a business or a brand make sense of all this information?

This helpful infographic by Evzdrop gives some insight on one method that can help your business narrow in on social media feedback data: location. By focusing on location, personalized messages can make interested consumers aware of brick and mortar locations nearby and excited about items they may have already searched. This kind of specificity makes it more likely that customers would be aware of a store they like already nearby. This also helps build personal and localized relationships between clients and customers. In a market that glorifies e-commerce and digital customer experience, valuing the locations of your customers' social media interactions provides prospects and opportunities for brick and mortar branding.

http://www.mediabistro.com/alltwitter/files/2013/06/drowning-in-data.png? social media, social channels, customer experience, customer engagement, location based services

[PHOTO: Flikr hankinsphoto] [INFOGRAPHIC: evzdrop]

Comments

  1. Grow Your Brand

    This infographic seems to be diametrically opposed to the findings in the Salesforce/BuddyMedia report on 1,800 brand FB pages. The times in the infographic seemed designed to get your voice lost in the noise. The full report gives guidelines across a dozen industries, with good detail.

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