Big data is an area with lots of uncertainties, especially in a market like Asia where technology advancements vary across the developed and emerging markets. In a particular industry, however, big bata is an area that will see huge growth in the next few years – making it ripe for investment. From a telco’s point of view, there lays an abundance of opportunities in the big data field. Having data about consumers and being able to churn out useful information about their behaviours and feelings will go a long way to help telcos build a full-proof loyalty approach to retain its subscribers.
During Big Data World Asia last year, StarHub’s CTO, Mock Pak Lum, shared with us an approach taken by the local telco via SmartHub, a Customer Lifecycle Management programme, in implementing their big data strategy.
StarHub talk about how it succeeded by:
- Developing strategic partnerships
- Gathering the right resources from crucial sources
- Reaching out to local malls, travel agents, media, entertainment brand and education institues to name a few
- Showing that everyone can make use of big data insight
If you provide a leading data management or business intelligence solution that helps the abovementioned industries to overcome their fears of Big Data implementation, you need to be seen at Big Data World Asia 2013!
At this year’s event we’ve got big names like Aliza Knox from Twitter, Lawrence Chi from Hilton Worldwide, David Lee from Dell, Neil Patel of Crazy Eggs & Kissmetrics to name just a scant few! You can view the full list of speakers to see the wealth of knowledge on offer at this year’s Big Data World Asia 2013.