How does a brand with almost no presence in a market create awareness for itself? Indeed, it’s an uphill task for many new brands who are entering into a highly-saturated market, especially when the competition is up against well-established market leaders.
Let’s take a look at a real-life case study of a luxurious international hotel is able to establish a positioning for itself here in Singapore and Asia by tapping on key individuals and leveraging on viral marketing. At Loyalty World Asia 2012, W Hotels’ Director of Sales & Marketing, Rosmalia Hardman showed us how their luxurious hotel brand is able to tap on the online community to grow their followers and cultivate the right social advocates to spread positive word-of-mouth about the brand.
What to learn from Rosmalia’s presentation:
- Many products/services have flopped in establishing market presence
- Hard to break into heavily saturated markets – despite their potential
- A step-by-step guide to W Hotel’s success in the incredibly crowded sector
- How to find the right target audience for your brand
If you’d like to discover strategic approaches to reach out to new consumers, join us at Loyalty World Asia this September! We are introducing a new chapter within this strategic conference to address the rising development of new marketing technologies and platforms – OmniChannel World Asia.
For more information on registration, contact Li Zhen at firstname.lastname@example.org.