Obtaining and retaining customer loyalty by offering a unique consumer experience has always been an important component of any enterprise business strategy. Now more than ever, this strategy is increasingly difficult to put into action. Customers are more demanding, have access to more choices and voice their opinions through a myriad of mediums.
Derek Martin, Director of CRM for MetLife, has a unique perspective from both the customer-facing side and solutions provider industry. His experience speaks for itself, which is why we have created this report featuring a collection of his personal blog postings on various topics within the customer engagement space.
Download to learn more on:
- how to use content to avoid being creepy
- how to avoid being irrelevant
- when to use SMS text
- how to get past opt ins
- how to develop your multichannel contact strategy
- and much more!
Furthermore, you can hear Derek in person as he presents a case study at this year's Loyalty World USA on October 28-29 at the Bellagio in Las Vegas. Click here for more information.