Gaining customer loyalty is a challenge. Having quality data about how your customer feels about you is an even greater barrier to success. It is said that data analytics can help businesses make informed and more justified decisions on their business strategies. However, bad analysis might result in otherwise poorly informed decisions.
At Loyalty World Asia 2012, Trillium Software's APAC Director, Caroline-Lim Brown, gave an in-depth analysis on why good data analytics is necessary.
She revealed three key points:
- Quality data can help to nourish customer loyalty through regular & relevant communications between an organisation & its customers
- Customer information management is about business intelligence, data integration and customer interaction
- Both external and internal data sources are required to ensure that actionable insight and knowledge of customers can be collected
Master data analytics and create high quality insights about your consumers' behaviours and preferences at the 2nd annual Loyalty and Big Data World Asia. Click here to view the programme now.
For more information about the event, contact Li Zhen at firstname.lastname@example.org.