David Andreakis, Aimia on CRM and business intellegince at Loyalty World USA

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David Andreakis, Loyalty Director for Aimia introduced the CRM and business intelligence stream at Loyalty World USA 2012.

David introduces CRM & BI before commencing the Speed Networking session and describes the importance of information, since the information is now available to us, how we can analyze this information and more importantly, what we can do with this information to plan ahead.

The 3rd annual Loyalty World USA unites leading marketing executives from the world’s most innovative retail brands to discuss the latest customer engagement strategies for securing continuous customer loyalty.

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