The Future of Retail Revolves Around Shopping Experiences

In Big Data, Customer Experience, Data & Analytics, Featured on App, Featured Videos, Omnichannel, Technology by Vaughn Highfield

Big data and omni-channel strategies are esentially the future of the high-street. In the video above, OgilvyOne takes a crack at what they believe the future could be like.

While you’ve got to take it with a pinch of technical salt – for one why does everything look like it’s running on Windows 8 while her phone is on Android? Microsoft would definitely not allow that – it’s quite possibly the most feasable way the future of retail could pan out.

At this year’s Omni-channel World Europe and Big Data World Europe – which are both part of Europe’s Customer Festival in London this September – you’ll see just how the future of retail could be and get a chance to talk to those driving the change behind it all.