Customer insights are valuable to B2C brands who depend on the understanding of customers' needs and wants to build a targeted marketing campaign via relevant touch points. Airlines is one industry that depend heavily on data analytics to deliver brand messaging and deepen customer intimacy.
Recently, Spring Airlines deployed an onboard retail technology platform into all its fleets, allowing customers to make payments via credit card and most importantly, helping the airline keep track of passengers' demands and in turn be able to gauge which are the popular items to stock up on. The budget airline is setting a good example, giving other airlines a reminder for the need to improve their efficiencies and re-invent their onboard retail experience for passengers.
Read on for further details on this featured article by Retail Tech Innovation.
To some organisations, particularly in Asia, data analytics may sound like some rocket science term, impeding them from carrying out their marketing efforts in an efficient and effective manner. True enough, there are certain elements within data analytics that are dependent on the ability of marketers to analyse and make the right conclusions about their customers; this has to be balanced with a certain "art" about the way customer engagement is carried out based on the understanding of customers.
At Loyalty & Big Data World Asia 2013, loyalty leaders David Jacques and Byron Sharp will discuss customer engagement frameworks via an interactive hands-on workshop approach during the pre-conference workshop on 10 September. Experienced in the "science" of loyalty marketing, they will teach you how to master customer engagement by analysing loyalty metrics.
Click here or download the brochure to learn how this workshop will benefit you.Ellen Cornillon – Flikr]