How Do You Tell Customers Your Company Name? Boehringer Ingelheim Have An Idea…

In Customer Engagement, Featured on App, Featured Videos, Marketing and Sales by Vaughn Highfield

The famously unpronounceable pharmaceutacls company Boehringer Ingelheim have apparently had enough of people not being able to pronounce their name correctly, therefore they’ve produced what has to be one of the downright weirdest adverts in history.

Weirder than those YouTube viral adverts that do so well.

It’s a brilliant example of marketing as the company moves away from the idea of pushing its pharmaceuticals and instead getting their name out there – pronounced properly too. It also takes the edge off the faceless corporation that sits at the top manufacturing drugs.

That said, I can’t quite figure out why Ray Cokes is shouting so much.