The one chart you need to master the chaotic, competitive, digital world

In Data & Analytics, Featured on App, Marketing and Sales, Omnichannel by Kevin KellyLeave a Comment

socialmedia, http://www.flickr.com/photos/jasonahowie/7910370882/sizes/l/in/photostream/, blogging, social media, marketing campaign, marketing strategies, events, music, networking, communication, community, mobile app, omnichannel

How omni is your channel?

The world of social media, comments, photo sharing, blogging, micro-blogging, crowd wisdom, networking, video, curating, events, and music is a very overwhelming place. Yet, the chaos of these applications and services is the heart of branding and a dynamic marketing strategy. This fantastic chart from Brian Solis and JESS3 dubbed the "Conversation Prism" helps you and your company make sense of what digital strategies work when, why, how and for what department/team in your business:

ConversationPrism_2560x1440

 

[PHOTO: Flickr Jason A Howie] [CHART: Conversation Prism]

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