How do you harness the value of Big Data?

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SingTel - Yorgos

Customer loyalty and Big Data works hand-in-hand; using the information you understand of your customers gives you a clearer idea on how you can gain customer satisfaction by offering the relevant and value-adding offerings.

Indeed, customer insights can be powerful. The challenge that many organisations face today is how to leverage on the information they have and turn them into powerful customer insights that helps to improve customer satisfaction.

At Big Data World Asia 2012, SingTel's Head of Business Intelligence & Analytics, Yorgos Moschovis, shared a case study on SingTel's Big Data project.

Download the presentation to find out more.

Here's what you can learn from the presentation:

  • Optimise all channels of communication with customers
  • Make contacts and offers relevant
  • Understand what constitutes valuable to a customer

Download the presentation to find out more.

Big Data World Asia returns in September for its second annual series, featuring case study presentations and roundtable discussions based on how the value of Big Data can be harnessed to reap maximum ROI.

Speakers include Twitter APAC, University of South Australia, Kissmetrics, Roomorama, Jones Lang Lasalle Hotels, SingTel and more!

View full list of speakers here.

NeilPatel-600x100px

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