What Is Big Data’s Role in the Loyalty Equation?

In Big Data, Featured on App, Featured Videos by Vaughn Highfield

In this vBook we asked our contributors what the purpose and relevance of big data is in terms of gaining customer loyalty.

We sat down with David Rosen from TIBCO Loyalty Lab, Justin Tyrrell from dotMailer, Caroline Papadatos from LoyaltyOne, Ollie Bath from CloudTags, and Jonathan Cook from Valtech to get their expert opinion around the issue of maintaining customer engagement an loyalty in times of austerity.

We've also saved you the trouble of making notes by compiling a brilliant – if we do say so ourselves – accompanying eBook that covers all the key points made in response to this question, along with links to each video in this series of vBooks.

You can download the accompanying eBook here >

If you'd like to hear more from any of our contributors, or would like to see what they could offer your business, come along to Europe's Customer Festival where Loyalty World, OmniChannel World, Big Data World and Total Payments will all be co-located under one roof.

What Is Big Data's Role in the Loyalty Equation?