In this vBook we asked our contributors what they consider to be the thing that their customers and general consumers care the most about.
We sat down with David Rosen from TIBCO Loyalty Lab, Justin Tyrrell from dotMailer and Caroline Papadatos from LoyaltyOne to get their expert opinion around the issue of maintaining customer engagement an loyalty in times of austerity.
We've also saved you the trouble of making notes by compiling a brilliant – if we do say so ourselves – accompanying eBook that covers all the key points made in response to this question, along with links to each video in this series of vBooks.
This is the second vBook we have produced surrounding this topic, click here to view the first.
If you'd like to hear more from any of our contributors, or would like to see what they could offer your business, come along to Europe's Customer Festival whereÂ Loyalty World,Â OmniChannel World, Big Data World andÂ Total Payments will all be co-located under one roof.