This eBook is the perfect accompaniment for the five vBooks produced for Loyalty World Europe.
Here you’ll find a concise set of notes beautifully laid out to provide you with clear and crisp key points from each of our vBook contributors answers to the burning issues surrounding customer engagement and retaining customer loyalty.
Read notes of TIBCO Loyalty Lab, dotMailer, LoyaltyOne, Valtech and Cloud Tags thoughts and opinions on burning issues such as:
- How can retailers maintain customer engagement and loyalty in the age of austerity?
- What do you consider to be the thing that customers care the most about?
- What channel of engagement should businesses be focusing on most?
- What are the key marketing characteristics going to be in the next 12 months?
- What is big data’s role in the loyalty equation?
If you'd like to hear more from any of our contributors, or would like to see what they could offer your business, come along to Europe's Customer Festival where Loyalty World, OmniChannel World, Big Data World and Total Payments will all be co-located under one roof.