Big Data is More Than Just Volume – there’s the variety and complexity.

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data complexity

Big Data has grown together with the world. Who would have expected the need for high performance computing, relational databases and even a storage cloud? But today, things have changed drastically. Be it the MNCs or even the SMEs, everyone wants to query all the data that they have!

So, as data increases rapidly every day, more and more complex queries are made. This all mounts to one important thing – greater IT tools and resources to crunch the big data. Is now the time to develop a mature big data operation?

Moving forward, infrastructure and tools will always require a human mastermind. C-level executives will be expecting fast results by getting the most out of the company's information assets. But, having data to plumb is only good if you have a defined set of performance metrics. And, to define your set of metrics, you’ll have to first understand what it is that you want to analyse, and how timely must data be accessed. So, build up your human capital before you plumb the depths of big data!

Apart from that, we should know that in Asia, big data and business analytics are still in the early, evolutionary, stages. As time passes, businesses should expect analytics to be operating in real-time alongside with transaction processing. Since all that report generation and batch processes will soon be running alongside with transaction processing, this will require a total rethink of the current IT infrastructure, SOPs and even how each IT dollar is spent.

Change is the only constant in today's world, but how do you manage such a deliberately varying constant?

If you want to hear industry leaders' solutions on managing the change, join us at Big Data World Asia 2013 happening this September! Co-located with Loyalty World Asia and OmniChannel World Asia, there are key players in the market specialised in the areas of data analytics, data management, customer engagement and loyalty programmes who will be sharing interesting insights leveraging on both Big Data and Customer Engagement to win more loyal customers.

Key speakers include:

  1. Donald Piret, CTO, Roomorama
  2. William Chong, Business Technology Director, Jones Lang Lasalle
  3. Amy Shi-Nash, Director, Chief Data Scientist, R&D Lab, SingTel
  4. Ed Pinto, Managing Director, Regional Business Analytics & Customer Experience, DBS
  5. Michael Lee, CIO, Banyan Tree Hotels & Resorts

Download our conference brochure now to find out more.

Get involved in a series of learning, networking and idea exchange! Register now to enjoy savings of up to SGD1,200. For more information, visit the event website.

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