At Loyalty World USA 2012, Cheryl Bachelder, President and CEO of Popeyes Louisiana Kitchen speaks about how to revitalize a brand with the real human side of relationships.
In other words, the authentic conversation. To explain that better she mentioned that at her restaurant she has a relationship spokes person who tells people about how her restaurants differs from others. Such as the quality and preparation of the food. This simple authentic conversation brings the people back to the restaurant. She also mentions about the guest experience monitor and how the importance to create a plan can build credibility with their franchises.
The 3rd annual Loyalty World USA unites leading marketing executives from the world’s most innovative retail brands to discuss the latest customer engagement strategies for securing continuous customer loyalty.
For more information on the 2013 conference,Â visit our website.