As marketers, we’re all challenged with ever increasing scrutiny on our budgets. Research included in Aimia‘s white paper – the rise of the savvy shopper – should reassure you that your investment in customer loyalty continues to be a wise one.
Maria Sealey – the author – concludes that a generation of âsavvy shoppers' has emerged; a generation that expects brands to work harder for their loyalty and actively seeks out programmes as tools to stretch household budgets, choosing carefully where to consolidate their hard-earned cash.
"Savvy shoppers require savvy marketers."
This white paper from Aimia:
- Reveals findings that 8 out of 10 UK consumers seek to proactively earn points whenever they can along with other key statistics.
- Advises you and your business on the right path to take to secure customer loyalty during the recession.
- Educates you on the four key customer groups in the current marketplace.
- Shows you the impact and response from the popular loyalty scheme Nectar.
Aimia will be at this year's Europe's Customer Festival for you to meet up and find out more about what they can bring to your business and how you can improve your customer loyalty situation with ease.