Top 17 US Loyalty Programs by Industry

In Featured on App, Loyalty & CRM, Marketing and Sales by Kevin Kelly1 Comment

http://www.flickr.com/photos/fmg2008/3793569956/sizes/l/in/photostream/, Loaylty World USA, loyalty campaign, loyalty card, loyalty cards, loyalty in retail, loyalty leaders, loyalty marketing strategy

Focusing in on the top loyalty programs in the US offers fantastic insights into the mechanics of a successful business strategy. Maritz put together a list of the top 17 loyalty programs across six critical industries. Let's take a minute to celebrate them and more importantly, learn some lessons from their initiatives.

Maritz explains the criteria for a top rated loyalty program: "meets my needs, ease of redeeming for rewards, quality of rewards available, total earning potential, and number of ways to earn points…"

Financial Services

· Chase Ultimate Rewards

· American Express Membership Rewards

· Citi

Entertainment

· Carmike

· Regal Crown Club

· AMC Stubs

Grocery

· Kroger

· Safeway Club

Retail

· Kohl's Rewards

· Banana Republic/Gap/Old Navy

· GameStop PowerUp

Hospitality

· IHG

· Marriott Rewards

· Hilton HHonors

Airlines

· Southwest Rapid Rewards

· Delta Skymiles

· American Airlines AAdvantage

 

Big Data and Loyalty unite at the 2013 Customer Festival this October where top marketers and c-levels will be discussing solutions to these kinds of issues.

 

[Image: fmg2008 -flickr]

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