Focusing in on the top loyalty programs in the US offers fantastic insights into the mechanics of a successful business strategy. Maritz put together a list of the top 17 loyalty programs across six critical industries. Let's take a minute to celebrate them and more importantly, learn some lessons from their initiatives.
Maritz explains the criteria for a top rated loyalty program: "meets my needs, ease of redeeming for rewards, quality of rewards available, total earning potential, and number of ways to earn pointsâ€¦"
Â· Chase Ultimate Rewards
Â· American Express Membership Rewards
Â· Regal Crown Club
Â· AMC Stubs
Â· Safeway Club
Â· Kohl's Rewards
Â· Banana Republic/Gap/Old Navy
Â· GameStop PowerUp
Â· Marriott Rewards
Â· Hilton HHonors
Â· Southwest Rapid Rewards
Â· Delta Skymiles
Â· American Airlines AAdvantage
Big Data and Loyalty unite at the 2013 Customer Festival this October where top marketers and c-levels will be discussing solutions to these kinds of issues.
[Image: fmg2008 -flickr]