Customer Effort: Help or Hype?

In Customer Engagement, Featured on App, Featured Videos, Loyalty & CRM by Vaughn Highfield

Dr Nicola Millard, BT’s Customer Experience futurologist, discusses recent research conducted by the Henley Business School on Customer Effort, Help or Hype?

Dr Millard focuses on explaining what customer effort is and why it can be a useful measure for your business. She also looks at how you can encourage customer loyalty by making it easier for your customers to do business with you.

Dr Millard is speaking at this year’s Europe’s Customer Festival and you’ll be able to grab a chance to find out all about what you could be doing for your customers to improve loyalty and their experience with you.

You can download the brochure here for free.