60 Seconds with HTEC’s Roger Herring

In Featured on App, Interviews, Loyalty & CRM by Vaughn Highfield

htec-headerRoger HerringHTEC has over three decades of experience operating as an expert and constantly evolving provider of payment and loyalty solutions across a broad range of sectors throughout Europe. Because it works hard to meet the changing and demanding needs of its clients, it's perfectly placed to deliver operational excellence and real value for money solutions.

We got the chance to sit down and talk with sales and marketing director Roger Herring ahead of HTEC's appearance at this year's Europe's Customer Festival in September.

Total Customer: What solutions will you showcase at Europe's Customer Festival this September?

Roger Herring: This year HTEC will be showing our suite of loyalty and payment solutions, ranging from our entry-level solution – which is terminal based using smart cards, ideal for individual retailers or shopping centres. We'll also be showing our enterprise online loyalty solution, which can be delivered in modules to global customers to cope with their major business requirements.

TC: What differentiates your offering from others in the online and digital marketing space?

RH: Well, HTEC has 20 year plus of payments and loyalty expertise, developed mainly in and around the petrol forecourt space. We also have our own in-house PCI DSS data centre and we think that allows us to satisfy all customer requirements, both large and small.

TC: What challenges do you think your clients are face in the next 1 – 2 years?

RH: I think that all retailers are having to face up to omni-channel retailing and the change in customer behaviour. It's all about tracking the customer's engagement through [the process of omni-channel retailing] and picking them up at all the appropriate points of contact.

TC: If you had to give a tip to your customer to help them overcome these challenges, what would it be?

RH: Believe in the process. The best loyalty schemes are those that have full corporate engagement at the highest level. Those are the ones that deliver the best return on revenue expense.

TC: What opportunities are there for businesses in this industry?

RH: To tie together both the payment and loyalty transactions as closely as possible. That gives the optimum customer experience, so there's not multiple loyalty plus payment transactions taking place.

TC: Finally, what are the three main things you're looking forward to most at Europe's Customer Festival in September?

RH: We're looking forward to meeting with our existing and potential new customers, discussing with them what they see as the opportunities and challenges facing their business and how HTEC can help develop a suitable online loyalty and payments platform.

You'll be able to meet Roger and HTEC at this year's Europe's Customer Festival so you can find out more about what they can offer you and your business.

You can download the brochure for free to find out more.

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