Expectations from Rail Consumers: 5 key findings

In Customer Engagement, Downloads, Featured on App, Loyalty & CRM by Angela SandsLeave a Comment

Advice, Application Form, Business, Customer service, Ideas, Loyalty, Macro, Marketing

New technologies, political initiatives and emerging competition are all key factors in transforming Europe's high speed rail operations into customer-focused businesses. Accenture's European Passenger Rail Survey suggests that travellers expect customised offers and increasingly competitive customer service.

Download the report findings here

Head of Rail and Transportation Eric Schaeffer suggests that rail operators have 5 key areas to improve, in order to meet consumer expectations:

  • One-stop booking platform
  • Pricing transparency and ticket refunds
  • Real-time multichannel information
  • On-board comfort
  • Reward and loyalty schemes

Download the full report findings here

Accenture will be returning to this year's Rail Revenue & Customer Management Congress to meet with the 150 participants from Europe's railway commercial teams who attend. We'd love to have you join them!

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