Customer service is often the lesser cousin to brand marketing by increasing customer frustration, it is being match by growing pressure on brands to service the customers.
In this presentation it discusses what content to post and where:
Figure out what kind of content works best for each social network so no efforts are wasted.
Short and sweet
Find the most compelling part of the story to include in your tweet copy.
Linkedin users have a longer attention span that people on other social networks — they're there to do something impactful for their businesses and speaking in a more promotional tone about your products and services.
Facebook should lead heavily towards visual content, but should always be accompanied by explanatory text to give the visuals context.