How to Sustain Your Brand and Grow Market Share at the Same Time

In Customer Engagement, Customer Experience, Downloads, Featured on App, Marketing and Sales, Social media by Bianca WienerLeave a Comment

How to sustain and grow brand

Winning with brands and innovation whilst winning in the Market Place. Move beyond Intellectual understanding . Develop empathy with consumers and learn to unlock consumer insights and foresight to drive brand building opportunities

Download the full presentation here>

Key points of this presentation include:

1: Introduction to Unilever Africa
2: Some Principles for driving Brand Sustainability/Growth
3: Principles Into Action (LifeBuoy Case Study)

Factors included in the presentation:

  • Learning to be comfortable with the uncomfortable
  • Capitalising on complexities
  • More Interconnectedness/ Interdependency
  • Need to "re-humanise" Marketing
  • Purpose driven brands will stand out

Download the full presentation here>

If you found this presentation interesting, why not join us at Retail World Africa 2014? For more details about the event click here to download the event brochure>

Leave a Comment