How to Sustain Your Brand and Grow Market Share at the Same Time

In Customer Engagement, Customer Experience, Downloads, Featured on App, Marketing and Sales, Social media by Bianca Wiener

How to sustain and grow brand

Winning with brands and innovation whilst winning in the Market Place. Move beyond Intellectual understanding . Develop empathy with consumers and learn to unlock consumer insights and foresight to drive brand building opportunities

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Key points of this presentation include:

1: Introduction to Unilever Africa
2: Some Principles for driving Brand Sustainability/Growth
3: Principles Into Action (LifeBuoy Case Study)

Factors included in the presentation:

  • Learning to be comfortable with the uncomfortable
  • Capitalising on complexities
  • More Interconnectedness/ Interdependency
  • Need to "re-humanise" Marketing
  • Purpose driven brands will stand out

Download the full presentation here>

If you found this presentation interesting, why not join us at Retail World Africa 2014? For more details about the event click here to download the event brochure>