As technology continues to transform our lives, so will more consumers have more ways to instantly connect with retailers, information and people. Needs, desires and expectations are being driven by a truly, anytime, anywhere internet with consumer behaviour and preferences changing faster than ever, tracking consumer trends is a crucial way to gain relevant inspiration. Retailers need to embrace the evolution of consumer behaviour and use this to enhance the shopping experience both in and out of store. The Simple truth is that the shopping experience is no longer confined to the physical walls of a store
This presentation focuses on what are the Challenges?
1] System Legacy Issues
2] Creating a Seamless Experience
3] Data Mining and Analysis
6] Skilled Resources & Team Size
7] Content Requirements & Maintenance
8] Being Proactive about Innovation