Infographic: The One Reason Why Loyalty and Big Data Need Each Other

In Big Data, Data & Analytics, Featured on App, Loyalty & CRM by Kevin Kelly

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Big data is an overwhelming buzzword. Specifically daunting is how big data can impact the way businesses treat customers. There are, however, targeted strategies that can increase customer satisfaction and boost loyalty. You just need to know how to use big data correctly. 

IBM helped sift through the analytics and created the Enhanced 360-degree View of the Customer Infographic.

So the one reason is an infographic—a total, dynamic, and nuanced view of the customer.
(click to see full size)

IBM infographic

These are the kinds of ideas that will be covered at Loyalty World USA 2013 which is co-located with Big Data World 2013 this October.

[infographic—IBM ] [image—flickr mecookie]