Big data is an overwhelming buzzword. Specifically daunting is how big data can impact the way businesses treat customers. There are, however, targeted strategies that can increase customer satisfaction and boost loyalty. You just need to know how to use big data correctly.
IBM helped sift through the analytics and created the Enhanced 360-degree View of the Customer Infographic.
So the one reason is an infographicâ€”a total, dynamic, and nuanced view of the customer.
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