With a vision set to becoming the world's first consumer internet bank, Standard Chartered Bank have nailed it well as a bank that understands what consumers want and is able to offer the right products and services to the right group of customers via various consumer touchpoints.
While many business leaders know the importance of using data analytics, the real business value behind the idea of big data implementation may still be unclear to some. Let's take a look at a case study of Standard Chartered Bank.
At Big Data World Asia 2012, its Global Head, Channel Management & Business Performance, Group Remote Banking, Consumer Banking, Asif Saleem, shared with us the result of them taking a core focus on Big Data:
- Take-up on digital increased
- Transactions and payments on digital went up
- Sales through digital increased
- Increased revenue and reduced cost
Learn how to unlock the business value of Big Data from data analytics veterans such as CTO of Roomorama, Business Technology Director of Jones Lang Lasalle and more at Asia's leading Big Data conference.
Download the brochure now to find out who you can meet at Big Data World Asia 2013.